As the resident marketing “expert”, I have needed to learn a few tools to help WebNotes understand where our traffic is coming from, how users of our webpage are behaving and how to make our site better for our visitors. Thus, I have been playing around with Google Analytics.
http://www.google.com/analytics/
I’ve enjoyed the tool thus far, though it does have a slight learning curve. I’m not proud to admit it, but it took one of our programmers and me about half an hour before we realized I wasn’t able to edit our diagnostics because I hadn’t been given administrative access! So step one, make sure that you have access.
Initial problems aside, I then went on to watch a few videos to get a feel for how I should be using Analytics. The following video was pretty helpful.
http://www.youtube.com/watch?v=S5XpYm-B5Fs
We then created a few “goals” for our webpage. They include:
1) Seeing when our users click the registration button but either stop the registration process or continue onwards. We also want to see how many people demo the software on our homepage before clicking to register.
2) Seeing when our users create an account and successfully download our software.
After creating your goals you can then see people as they “funnel”through your site. i.e. How many people get to your homepage, then how many click through to register, then how many continue on to install. High “bounce” rates signal something is wrong, and high “conversion” rates signal immense success.
Obviously there are a whole host of other features that Google Analytics has, but I’ll leave it to you to check out. As usual, if you find cool resources explaining additional functionality, highlight and send them on to aking@webnotes.net!
