After speaking to about a hundred PR firms and MarComm divisions, I’ve learned that everyone has a different process for completing a news can. Everyone also uses a different technology ranging from outsourcing your coverage reports completely to doing everything by hand.
But I want to know how you do your scans! I’ve put together a small Social Survey to try to figure it out, so please let me know! I’ll post results here when I get them 
http://socialtoo.com/survey/view/3682
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